The other day, as I am wont to do, I was listening to the TV while I was doing other inane keep busy projects. A commercial came on the old tube that caught my interest. It was for a new breakfast cereal... Cheerios Cinnamon Burst.
Well being someone who enjoys his cereal as much as the next fellow. I thought I'd pick up a box on my next trip to the grocery store.
Now for a little background. I've been eating cereal for over sixty years. Nothing like a quick, tasty and nutritious breakfast when the standards of eggs, toast etc. becomes boring. My paternal grandfather taught my sister & me as children to enjoy a bowl of cereal as a bedtime snack. I really like cereal.
So, with some anticipation, I purchased the new taste sensation of Cheerios Cinnamon Burst.
Oh, the horror. Three bites into the first bowl & it was at best,terrible. Not only did I pour out the remaining bowl, I tossed the rest of the box into the trash. Lesson learned.
This cereal was so distasteful, I felt compelled to send an email to General Mills(the manufacturer). That email & the corporate response is entered below....
"Tried Cinnamon Burst Cheerios the other day. Don't quit your day job. That is unless it's developing new cereal. It is god awful. Three bites & the whole package went into the trash.(I recycled the box) Been eating General Mills cereal for over 60 years. Remember Jets & Twinkles? I do. I have purchased Honey Nut Cheerios since day one & they are the best. They (HNC)are probably embarrassed to have to have the Cheerios brand name associated with Cinnamon Burst. Yuk. I also enjoy Wheaties, Kix, Rice Chex, Honey Nut Chex, & Cinnamon Toast Crunch. The only non General Mills brand I buy is Tony Tiger (Frosted Flakes). Well, you can't win them all. For a geezer, I love my General Mills cereal. Try to do better next time. Thank you"
The response:
"Thank you for contacting General Mills regarding your disappointment with Cinnamon Burst Cheerios. We are sorry your experience did not meet the standards we expect from our products.
We maintain stringent standards in all phases of the packaging process, and are committed to creating products of the highest quality. Although our products are very popular, we realize that tastes among individuals vary greatly and it is impossible to please everyone.
The satisfaction of our customers is very important to us, and we hope you will continue to choose our products.
Thank you for giving us the opportunity to respond to this problem. Your questions and comments are always welcome."
Sincerely,
Norma Stone
Consumer Services
Wading through the very polite & formal corporate speak, I have discovered that my taste buds are askew from their R & R department & apparently everyone else.
After checking out some reviews on the old internet, all of which range from near orgasmic enthusiasm to it's just ok, I find that once again I stand alone.
Now, in the scheme of things, being dissatisfied with a breakfast cereal don't amount to a hill of beans. However, a hill of beans would have been much more tasty then Cheerios Cinnamon Burst.
